Trapper’s Sushi Co. is a rapidly growing multi-location sushi chain known for its bold flavors, high-volume service, and lively dining experience. Until recently, they relied on an external service to manage their menus — a process that was costly, slow to update, and difficult to customize for regional needs. In a fast-paced, multi-state operation, this created friction they could no longer afford.

GSM partnered with Trapper’s to rebuild their menu system from the ground up — in a way that would preserve their brand look while improving flexibility, speed, and control.

We recreated their main, drink, and all-you-can-eat menus using updated visuals, refreshed formatting, and new brand photography. We also introduced region-specific layouts to support menu differences in Washington, Arizona, and Texas — making it easy for their team to update local pricing, availability, and promotions on the fly. The final menus are clean, on-brand, and fully editable in-house, giving Trapper’s total control without sacrificing quality.

Trapper’s now has a menu system that looks great, reflects their brand experience, and supports their need for rapid iteration. Staff can update and print new versions quickly, without waiting on outside vendors — saving time, reducing costs, and giving the business the flexibility it needs to grow.

Need branded materials that actually work for your team?
Whether it’s menus, pitch decks, or digital signage, we design flexible brand assets that look sharp and move fast — so your team stays in control, even as your business grows.

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Services:

Menus & QR Codes
Photography
Asset Creation