The Pacific Northwest Chapter of the Association of Change Management Professionals (ACMP PNW) supports a growing community of change leaders across the region. But their digital infrastructure wasn’t keeping pace — the website was dated, difficult to navigate, and disconnected from the member experience. Their member portal, managed by a third-party platform, lacked engagement and didn’t reflect the chapter’s evolving identity or goals.

ACMP PNW needed a modern, intuitive website and a connected member platform that could support community growth, provide value to current and prospective members, and serve as a trusted hub for content and events.

We began with web design and brand refinement, collaborating on a new visual language that felt both professional and inviting — aligned with the chapter’s mission and modern expectations. The site was restructured to be more action-oriented, making it easier for visitors to join, volunteer, find events, or get involved. To support long-term visibility, we delivered a full suite of SEO services, ensuring redirects, metadata, and link structures preserved domain authority during the transition.

We also helped launch ACMP PNW’s new member platform on GlueUp, crafting a rollout strategy that included step-by-step onboarding instructions and tailored launch emails for both existing members and non-members. Finally, we built a go-to-market email strategy designed to re-engage members and educate new audiences — complete with segmented messaging and clear calls to action.

ACMP PNW now has a modern, professional website and member platform that reflects their leadership role in the change management field. The new experience makes it easier for people to connect with the chapter, access member benefits, and stay engaged. With full editorial control and a platform built to scale, the chapter is now positioned to grow both its visibility and its value.

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Web Design
Email Marketing
Strategic Consulting